It looks like you're new here. If you want to get involved, click one of these buttons!
I think it just means that it's a retailer exclusive
But it still has the branding in the UK. I've seen it in Tesco, JL and TRU though, so it isn't very exclusive here.
LEGO, the LEGO logo, the Minifigure, and the Brick and Knob configurations are trademarks of the LEGO Group of Companies. ©2013 The LEGO Group.
Brickset, the Brickset logo and all content not covered by LEGO's copyright is ©1997-2013 Brickset ltd.